A village florist with rustic and country charm.

Project deliverables:

Brand Identity

Creative Direction

Signage / window graphics

Packaging

Printed + digital marketing

Merchandise

Chelsea Flowers was in need of a rebrand after it changed ownership some time ago and still had the original logo from 1994. The current owner wanted to bring it up-to-date and give it a new lease of life in the hope it would once again become the go-to florist in the village.

The heart and soul of the shop is the local neighbourhood and community and it needed to look and feel like a village florist with rustic and country charm. At the same time, it needed to reflect the high quality of the product and service, the innovation and skill of the florists.