Hello.

I’m Anna (aka ‘VDF’ to my friends) I’m quarter dutch, have a daft sense of humour, an obsession with monochrome things and sausage dogs are my spirit animal (small, stubborn, very loving and I don't like walking in the rain). I’m addicted to gin...well the bottles that is, I have a pretty extensive collection. But I can assure you your project will be fuelled by Yorkshire tea (not gin!) and Lotus Biscoff Creams.

I am a traditional designer at heart - I love crafting typography, beautiful print and a good moodboard. I’m fascinated in the psychology of colour in design and how a typeface can speak a certain language and by bringing these different elements together we can achieve something of beauty. I was also taught in an era before computers did everything for us and ideas came from brain storming, marker pads and tear sheets. As a result I offer a unique, well considered and crafted solution to a brief.

I have 24 years experience mainly spent in London and Manchester working in design agencies and in-house with some big brands. I have obtained a wealth of understanding of the branding and design process, including building brand guidelines and advising on brand execution.

During my time working in-house at Mulberry I fell in love with the world of fashion and elegant, timeless design and the importance of retaining a brands craft and heritage (see my blog post on the impact this had on me as a young designer). This is very much reflected in my work now. In a very digital world, my greatest passion is bringing more beauty to the world through stunning lifestyle brands, print and tactile marketing and emotive offline experiences.

Nowadays I work mainly from home in Wilmslow where I’ve been running my own business for 5 years, working closely with clients who share the same passion for what they do, who have a desire to be different and make an impact through sharing their story. I love inspiring them, gently pushing them to be more creative and supporting and guiding them while bringing their business dreams to life.