Pink Aubergine
Delicious branded bakes from the heart of the Peak District.
Project deliverables:
Brand Identity
Creative Direction
Brand Guidelines
Packaging
Printed + digital marketing
A small bakery based in the heart of the Peak District, Pink Aubergine specialise in branded cupcakes and biscuits, mainly catering for corporate businesses. They wanted a fresh new brand identity which would give them a high quality and professional image but still reflect that local, homemade and bespoke service.
The creative direction takes inspiration from an old fashioned sweet shop, the Parisienne style patisserie, the rustic Derbyshire countryside and good old fashioned home baking.
The old fashioned sweetshop has that fun, childish, nostalgic feel while the patisserie is elegant and luxurious. The Peak District brings a rustic charm and home baking is hearty, warming and reassuring. Think black and white striped paper bags, old jars with handwritten labels and tags, beautiful boxes with ribbons, wax seals, heather covered fells and log burning fires, the smell of baking with flour dusted linen table cloths. All these details are used within the brand identity to create an emotive and heart warming experience their audience.
“Absolutely loved it from beginning to end, you guided me through the process perfectly. I had absolutely no idea what was involved or even what I needed - I came to you with a sketchy idea, and you managed to get the rest out of my head and create the most gorgeous new brand and all ready to go. I can not wait to use it and show it off! ”
CLAIRE - PINK AUBERGINE
