A village florist with rustic and country charm.

Chelsea Flowers was in need of a rebrand after it changed ownership some time ago and still had the original logo from 1994. The current owner wanted to bring it up-to-date and give it a new lease of life in the hope it would once again become the go-to florist in the village.

The heart and soul of the shop is the local neighbourhood and community and it needed to look and feel like a village florist with rustic and country charm. At the same time, it needed to reflect the high quality of the product and service, the innovation and skill of the florists. 

The overall concept takes inspiration from the history of the shop and the stories it has to tell. I wanted to engage customers and create an experience they will remember by evoking a sense of nostalgia, familiarity and warmth built on memories. It will also inspire those seeking new stories and memories yet to be told.